Can we just ditch the ‘Beauty Guru’ stereotype


Hey honey,

So todays post is a little late apologies, i’ve been super busy.Β 

So lately theres been a lot of videos on youtube using the word ‘beauty guru’ And not in a good way. Instead it’s a word used to slate beauty bloggers / vloggers for being what they like to call, a typical beauty guru. Basically they’re saying, oh they just review any product they’re given and it’s a lie, not their honest opinion. Or, oh they’re so fake, misleading and lying to others for their own need of free things. Can we just get one thing out the way, you sound like a bully! That word just annoys me so much!

This post may not go down well with everyone, to be honest i don’t care. If sticking up for someone and what i believe in is wrong then i don’t have any faith in humanity. I will become a chicken and live a free range life, haha.


I just don’t understand why there’s so much bitchiness. The role of a beauty blogger/ blogger is that they talk about the makeup, beauty products they’re using, or any products for that matter. But just because they say every product they use is amazing that doesn’t mean they’re lying. How do you know what they like and don’t like? I understand that people sometimes think bloggers are all about the free stuff but that’s not always the case. I will admit sometimes it is, but in life there’s always people who take advantage, we can’t change that by ranting and raging and creating stereotypes.

Since i first started blogging i have worked along with many brands, using their products on my blog. But i wouldn’t do it if i didn’t like the brand or it’s not even relevant to my content. if i had a proposition from a brand i didn’t like the sound of or i thought i wouldn’t personally use it then i will say no. And if you read my blog religiously then you already know i’m honest and straight to the point. I enjoy doing collaborations with brands i love.


I guess what i’m basically trying to say is don’t be too quick to judge, leave them be. People have different views on products and just because they like them all it doesn’t mean they’re lying. And getting straight to the point, if they are then that’s their problem. If you think someones review doesn’t seem genuine then just don’t watch/ read it. But don’t become a bully. That’s just not nice and makes you even worse. There’s getting your opinion across and then there is being malicious.

Again, I’m not saying that there aren’t people who do this but come on girls, let’s just leave them to it, not slate them. Am i right?! Yes, some people do blogging just for free things but it won’t last long. A blogger is made successful by their wonderful readers. If they don’t get none, brands won’t want to work with them.

Just because some bloggers do it for the free things, it doesn’t mean we all do. We don’t deserve to be stereotyped and we certainly don’t deserve the judgements.

Please comment telling me your opinions! I need to know i’m not the only one!

A x





  1. classicshimmer March 26, 2016 / 8:14 pm

    Preach! It’s so tiring seeing comments on every YouTuber’s channel who is given the opportunity to collaborate with someone, saying “omigod I thought she was genuine, now just another sellout.’ Thank you for this article!

    • Littlebeautyblogxo March 26, 2016 / 8:18 pm

      Thank gosh i’m not the only one! Theres no need to give people so much grief! thank you so much for reading! xo

  2. Misstery blog March 27, 2016 / 8:14 am

    Yes preach girl. Its so sad that in today’s society girls that like to wear makeup are simply shoved into the beauty guru stereotype and looked at like they know nothing else but how to apply foundation. Great post hunny πŸ’™πŸ’™

    • Littlebeautyblogxo March 27, 2016 / 8:10 pm

      Thank you so much lovely, i’m glad this post wasn’t a disaster. I was worried it would not go down well. I’m overwhelmed with the amount of people who agree! xx

      • Misstery blog March 27, 2016 / 9:08 pm

        Aww that’s fine. Honestly it is such a great post. Stereotypes are a viciously evil thing πŸ’™

  3. flowersanddreamsblog March 27, 2016 / 11:52 am

    Absolutely agree. It annoys me so much. The one thing everyone who watches videos/read blogs and makes posts or videos has in common is their love of beauty, fashion etc. We should all be supporting each other no making snide comments. And as for being a sellout or constantly liking products in reviews, most people will chose products that they think suit them or they will like. So the chances are they will enjoy the products.

    • Littlebeautyblogxo March 27, 2016 / 8:09 pm

      Preach it girl! I couldn’t agree more! Thank you so much for reading and commenting! x

  4. petiteti March 27, 2016 / 5:49 pm

    I totally agree. I mean, celebrities do the same thing and no one gets on their case. And like you said, if a brand you loved approached you and asked you to collaborate, why WOULDN’T you say yes?

    • Littlebeautyblogxo March 27, 2016 / 8:08 pm

      Thank you honey, so glad this post wasn’t a disaster, you’re so right!x

  5. yurikamae March 27, 2016 / 8:25 pm

    Oh God, I’ve always used “beauty guru” (with no bad intentions) when referring to beauty bloggers/vloggers but I never knew that it was a negative term! I feel so bad right now omg. 😣

    • Littlebeautyblogxo March 27, 2016 / 10:29 pm

      It’s not a negative term honey, some just use it as a negative term. Don’t feel bad, it’s a word meant for girls who love be beauty! X

  6. Healthy_Glow March 28, 2016 / 1:11 am

    Well said! It’s so easy to attack someone online. It’s sad

  7. antidoteupdates March 29, 2016 / 2:38 pm

    I never liked the term β€žbeauty guruβ€œ ever since the first time I came across it. When I first heard of it, I thought it was just a thing that that particular vlogger said it. But, apparently I was wrong. There are so many words that could describe a person that loves makeup and cosmetics, but they had to choose this one.
    About the β€žreviewβ€œ part, there are many bloggers that are writing about products. You can always cross-check with them if you think that the other blogger is not giving you the sincere answer. And that is not always true because you’ll never know if that product will react good with your hair, skin, anything. (By writing β€žyouβ€œ I mean everyone, not a particular person πŸ™‚ ). Also, I mostly write about products that I like. About the products that I don’t like, I tend to avoid harsh words because everyones skin is different. If someone doesn’t have sensitive skin, that doesn’t mean that someone else doesn’t have super-sensitive skin. And the people on the internet tend to exaggerate everything because they have one powerfull shield – anonymity and hiding behind their keyboards. One must tip-toe around words and If one word is said in a wrong context, you are going to get army of bitter people (for other reason in their life, mostly not connected with the topic in question) that are waiting for the smallest mistake so they can take you down with bad words and vent whatever bad is happening in their life through something totally different and not connected with the product review.

    I am sad when I read about what people are capable of writing solely because the person that they constantly choose to watch said β€žgrayβ€œ instead of β€žgray-ishβ€œ.

    Hope that this will change. Have a nice day πŸ™‚

    • Littlebeautyblogxo March 30, 2016 / 5:30 pm

      If i could like this 1000 times i would! Your comment is literally everything! Thank you so much for sharing your views and taking the time to read my post! Xx

      • antidoteupdates March 31, 2016 / 1:08 pm

        Thank you. Of course, always here to support a good thought πŸ™‚

  8. Life of a Sassy Chick April 15, 2016 / 7:45 pm

    Girl, speak it. Nope, your not alone. I blog because I want to share my thoughts and views on products I buy and use. If I don’t like it I will tell it and it’s the truth. People like to label others. Thanks for speaking truth.

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